How a solo app founder makes $20K/month all through organic marketing

How a solo app founder makes $20K/month all through organic marketing

From $0 to $19.7K MRR Organically: Alex Nguyen's Blueprint for B2C App Growth

Alex Nguyen, the visionary behind the popular mobile and web app Notewave/Feynman AI, recently shared his incredible journey from ground zero to a staggering $19.7K MRR. What's even more impressive? He achieved this entirely through organic marketing on platforms like TikTok, Instagram, and Threads.

Assuming you already have a B2C app built and published, I've distilled Alex's powerful process into four key, actionable steps.

1. Create US Accounts (Theme Pages)

To kick things off, you'll need to set up US-based accounts on TikTok, Instagram, and Threads. This is where a reliable VPN comes in handy (think ExpressVPN, NordVPN, or ProtonVPN).

Crucially, these accounts should NOT be directly affiliated with your app. This separation is vital for broader content distribution. Think of them as "theme pages" within your app's niche – for example, if your app is a recipe planner, your theme page might be "Daily Meal Prep Hacks."

2. Warm Up Accounts

This step is absolutely critical! Before you even think about posting, you need to warm up your new accounts by actively engaging with each social media platform.

I recommend dedicating 5-15 minutes daily to scrolling through your feed and interacting with other users' content (likes, comments, shares).

Additionally, make a conscious effort to train the algorithm to serve you content relevant to what you'll eventually be posting. For instance, if your app is about skincare, ensure the platform starts showing you skincare-related videos and slideshows. This helps prime your accounts for success.

3. Test Viral Formats

Alex discovered that slideshows (or photo carousels) were his most successful content format. Why? Because they are incredibly easy to create and allow for rapid testing of different ideas.

I highly recommend adopting this as your primary content format. Tools like AutoSlides.pro can even automate their creation, saving you valuable time!

To identify what's currently going viral, pay close attention to the content already served by your niche-specific algorithm. Your posts should not be blatant advertisements. Instead, prioritize providing genuine value.

For example, instead of a direct sales pitch like "Use my app to get clear skin," a skincare slideshow could be titled: "5 Underrated Skincare Tips." The first three tips could be general, helpful advice. Then, on the fourth slide, you subtly integrate your app: "4. Create a personalized routine using {your app}."

4. Replicate and Expand

Once you strike gold with a viral format and start gaining significant traction, stick with it! Post regularly and consistently.

After achieving initial success in the US market, consider expanding your reach. Create new accounts for Spanish-speaking countries, again using a VPN (e.g., set your location to Argentina). You can then either replicate your already successful content format or identify new viral trends specific to those markets.


If you have any questions about this strategy, please feel free to comment below, and I'll do my best to answer.

And if you're looking to create those highly engaging TikTok and Instagram slideshows for your app, just like Alex Nguyen did, give AutoSlides.pro a try – it can generate them in under 30 seconds!